Primedia Global
Helping global media brands succeed in South Asia
Navigating the South Asian media landscape
The South Asian media and advertising sector, particularly in India, is experiencing remarkable growth. This dynamic media landscape is driven by several factors.
Driving Factors
- Rapidly increasing media consumption fuelled by the proliferation of smartphones and affordable internet access
- Rising disposable incomes and a growing middle-class population
- Surge in digital adoption, with rapidly growing share of digital media
- Emergence of new media formats, such as over-the-top (OTT) platforms and social media
Challenges for Media Companies
Media companies working in South Asia face unique challenges that can hinder their ability to maximize revenue.
Challenges faced:
- Regulatory complexity and evolving policy environment
- Cultural and linguistic diversity across the region
- Vast geographic spread, leading to high costs of setting up a direct sales operation
- Fragmented media landscape with numerous regional players
How We Can Help
Our media sales consultancy is uniquely positioned to help media companies navigate these challenges and unlock the full potential of their audiences, platforms, and properties.
Our key advantages include:
- Extensive sales network of direct and affiliate sales partners across the region
- Deep understanding of the regulatory and cultural environment in South Asia
- Long-standing relationships with key industry stakeholders
- Proven expertise in content planning and go-to-market strategy
Our Core Services
We offer a comprehensive suite of services to help media companies maximize their revenue potential:
Digital Media Sales
We drive revenue from online advertising, including display, video, and native ads.
Television Advertising Inventory Sales
We drive revenue from online advertising, including display, video, and native ads.
Branded Content Sales
We drive revenue from online advertising, including display, video, and native ads.
Sponsorship Sales
We drive revenue from online advertising, including display, video, and native ads.
Other Services
In addition to our core media sales offerings, we provide a range of complementary services to support the growth and success of our media company partners
Content IPs
Conception, Execution, and Sales – We ideate and develop unique content properties, including business events, digital content, and short and long-form films, and then sell these assets to advertisers and sponsors.
AdTech and MarTech Sales
Our consultancy helps media companies leverage cutting-edge advertising and marketing technologies to enhance their sales capabilities, improve audience targeting, and deliver better results for advertisers.
About Us
Primedia Global is a media services consultancy dedicated to bridging the gap between media companies and marketers. With a focus on helping local and international media companies profitably monetize their media audiences and assets, we specialise in GTM planning, advertising and sponsorship sales, branded content & event production & sales and media tech solutions.
For Media Owners
We collaborate with leading, global media brands to assess, access, and realize the revenue potential in South Asia by effectively monetizing audiences, content and media technology services and products
For Advertisers
We work closely with media agencies to provide advertisers premium media solutions across digital and television in India and across all major global markets.
The Primedia Global Advantage
- Zero Capex: Gain access to a ready-made sales network without any upfront investment
- Actionable Market Intelligence: Leverage our in-depth knowledge of the regional landscape to make informed decisions
- Wider and Deeper Market Coverage: Maximize revenue potential through our efficient sales and monetization strategies
Why Choose Primedia Global?
- Increased sales at predictable costs
- Improved sales forecasting due to superior on-ground sales analysis
- Zero capex
- Zero sales force cost
Our Partners
Daily Motion
Dailymotion Founded in 2005, Dailymotion is a global video streaming service that connects over 350 million entertainment-seekers to their personal world of news and entertainment. Built on a clever player, intuitive algorithm, and on carefully-selected recommendations made by our experts who really love great videos, Dailymotion is the one-stop place for enjoying stories from the best creators around in one heightened video experience. Dailymotion is owned by Vivendi and headquartered in Paris.
Our Team
By leveraging our extensive experience, vast network and deep industry insights our team enables our clients to establish a strong foothold in the region and forge long-term meaningful connections with local businesses.
Vishal Bhatnagar
Founder & CEO
With over three decades of experience, Vishal Bhatnagar is a seasoned media executive renowned for his strategic leadership in South Asia. He has held leadership roles at Bennett, Coleman & Company Limited, Network18 Media, and BBC Global News, managing brands like The Times of India, The Economic Times, CNBC TV18, Moneycontrol.com, CNN-News18, Forbes, BBC World News, and BBC.com. Vishal has built strong relationships with leaders in advertising, marketing, and media, bolstering his reputation in the industry. Vishal has also served on the board of directors at BBC Global News India.
Shuchi Sharma Bhatnagar
Co-Founder & COO
Shuchi is a seasoned professional with over two decades of experience in media, fintech, and communications consultancy. She developed her skills in revenue management and business development with brands like Times of India, Economic Times, Discovery Channel, TLC, and Animal Planet. At Faircent.com, she established the sales training, content, and corporate communication teams. For the past three years, Shuchi has consulted with Honest Create, helping over 60 startups develop successful fundraising strategies.
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